| Focus Groups and Mock Trials |
Both focus groups and mock trials give an attorney critical insights by:
Exploring issues that are important to jurors
Determining how well jurors understand the concepts and facts
Discovering questions jurors are likely to have
Uncovering attitudes and opinions that bear on the case
Both mock jurors and focus group participants are recruited to match the makeup of the venue’s jury pool.
Mock Trials
Generally, a mock trial is more formal, has more participants and lasts longer than a focus group. In a mock trial, jurors hear evidence and deliberate to a verdict.
| Focus Groups
A focus group is shorter in duration than a mock trial and involves fewer participants. In a focus group, participants engage in moderator-led discussions that examine important aspects of the case--key facts, critical documents, or witnesses.
In addition to assisting in developing the presentation, Trial Advantage will oversee all arrangements including:
Drafting screening questions for recruiters
Designing questionnaires for participants
Planning session schedules
Arranging venue and refreshments for participants
Act as moderator
Afterwards, Trial Advantage will analyze the participants written responses and group discussions, and provide recommendations for case strategy and jury selection.
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